DIRECTOR OF GRADAUTE PROGRAMS AND RESEARCH
ASSOCIATE PROFESSOR
UNIVERSITY OF SOUTH FLORIDA
I was featured in a scholarly interview regarding my research in sports communication and media. Thanks to the website Master's in Communication for their interest and in-depth interview of my research profile and overview of what graduate studies can look like when exploring the intersection of sport and communication.
It is available by clicking on the below image and summary.
I am The Director of Graduate Programs and Research and an Associate Professor in the Zimmerman School of Advertising & Mass Communications at the University of South Florida. Broadly, my research interests are in media and sport, especially at intersections of race, gender, health, and identity. My expertise in media framing is explored through content and thematic analysis, mixed methods, and experiments. Facts and images are influenced by our media and social systems to create meaning, so I consider myself a social constructionist at heart.
I also serve as Chair of the Board for the International Association for Communication and Sport. I was honored as an Outstanding Graduate Faculty Mentor by USF in 2024, Scholar of the Year by the Florida Communication Association in 2021, and Emerging Scholar by the Communication and Sport Division of the National Communication Association in 2020. I am also a documentary filmmaker who worked 12 years a broadcast multimedia journalist.
“The ethnographic job is a privilege, and it carries a responsibility to get it right and an authority that allows the professional to make that claim.”
Michael Agar, The Professional Stranger