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I am an Associate Professor of Digital and Sports Media and the Director of Graduate Programs and Research in the Zimmerman School of Advertising & Mass Communications at the University of South Florida. I was named Scholar of the Year by the Florida Communication Association in 2021 and awarded the Emerging Scholar distinction from the Communication and Sport Division of the National Communication Association in 2020. I am also a documentary filmmaker and produce freelance video content. Prior to joining the USF in 2012, I was a broadcast multimedia journalist for 12 years.


Broadly, my research interests are in media, sport, and identity, especially at intersections of race, gender, and health. My expertise is in media framing, and my  methodologies include content and thematic analysis, filmmaking, and ethnography. I believe that facts and images are influenced by our media and social systems to create meaning, so I consider myself a social constructionist because life does not occur in isolation.

“The ethnographic job is a privilege, and it carries a responsibility to get it right and an authority that allows the professional to make that claim.”

Michael Agar, The Professional Stranger

Annual Convention

New Orleans, LA

November 17-20, 2022
IACS Summit on
Communication and Sport

Barcelona, Spain

March 9-11, 2023


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