I am an Associate Professor of Digital and Sports Media and the Director of Graduate Programs and Research in the Zimmerman School of Advertising & Mass Communications at the University of South Florida. I was named Scholar of the Year by the Florida Communication Association in 2021 and Emerging Scholar from the NCA Communication and Sport Division in 2020. I am also a documentary filmmaker who worked 12 years a broadcast multimedia journalist.
Broadly, my research interests are in media, sport, and identity, especially at intersections of race, gender, and health. My expertise is in media framing, explored through content and thematic analysis, mixed methods, and experiments. Facts and images are influenced by our media and social systems to create meaning, so I consider myself a social constructionist at heart.
“The ethnographic job is a privilege, and it carries a responsibility to get it right and an authority that allows the professional to make that claim.”
Michael Agar, The Professional Stranger